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Running shoes are designed to match your foot type and your foot strike (how your foot hits the ground). There are three foot types.
Pronators should wear shoes with firm mid-soles to support the arch and provide motion control (overly soft shoes without support won't work); supinators should wear shoes with lots of cushion to help absorb the shock (with less motion-control than pronators since too much control reduces shock absorption); and neutral foot strikers can wear pretty much any shoe that feels comfortable.
I also recommend purchasing a full-length insole to replace the paper-thin insole that comes with most running shoes. These will add cushion and support without changing your biomechanics (your natural running style). PowerFeet and Spenco are two companies that make these insoles.
Tips for trying on new shoes
Once you've determined your foot and shoe type, it's time to try them on. Here are some tips.
Medically Reviewed by a Doctor on 9/11/2014
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