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Tips From Former Smokers Ad Campaign 2013

Continuing with the success of last year's national tobacco education ad campaign, “Tips from Former Smokers,” a second series of ads was launched today by the Centers for Disease Control and Prevention. The ads feature compelling stories of former smokers living with smoking-related diseases and disabilities. Beginning Monday, ads will run for at least 12 weeks on television, radio, and billboards, online, and in theaters, magazines, and newspapers nationwide.

  • The ads feature smoking-related health conditions— including chronic obstructive pulmonary disease or COPD, more severe adult asthma, and complications from diabetes, such as blindness, kidney failure, heart disease, and amputation—and candidly describe the losses from smoking and the gains from quitting.
  • Despite the known dangers of tobacco use, nearly one in five adults in the United States still smoke. Almost 90 percent of smokers started before they were 18, and many of them experience life-changing health effects at a relatively early age. Smoking harms nearly every organ in the body.
  • More than 440,000 Americans each year lose their lives to smoking-related diseases, and for every one death 20 more continue living with one or more serious illnesses from smoking. Nearly 70 percent of smokers say they want to quit.

The education campaign provides motivation, information, and quit help to those who want it. For more information on the campaign, including profiles of the former smokers, links to the ads, and free quit help, visit www.cdc.gov/tips.

SOURCE: CDC, March 28, 2013







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