What Causes Cognitive Dissonance? Topic Guide

What Causes Cognitive Dissonance? What Causes Cognitive Dissonance?: Cognitive dissonance refers to the discomfort a person feels when experiencing conflicting thoughts, beliefs, ideas, attitudes, information, or behaviors (dissonance), and wanting to reduce those negative thoughts and feelings. Causes of cognitive dissonance can include being forced to comply with something against their beliefs, having to decide between different choices, and having to put effort into the goal.

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